Worth, an AI-powered SaaS platform automating KYB, KYC, and underwriting for SMB financial onboarding, has raised $30 million in Series A funding led by Fulcrum Equity Partners. The capital will accelerate AI advancements, product expansion, and enterprise customer growth.
KYB Spend Balloons to $53B by 2030
The raise follows Worth's $25M seed round in 2025 led by TTV Capital. It arrives amid surging KYB demand, with global KYC/KYB spend at $35.5B growing at 10-16% CAGR to $53B by 2030. Competitors like Middesk ($75M+ raised, $57M Series B in 2022) and Alloy ($210M+ Series C) show investor appetite for compliance automation. Worth's proprietary Crosswalking Technology addresses entity resolution gaps in fragmented SMB data.
Fragmented Tools Spike SMB Onboarding Friction
Financial institutions face manual reviews and siloed systems, leading to high abandonment rates. Worth reports customers achieving 43%+ reductions in abandonment and 37%+ approval rate increases. SMB onboarding demands speed amid stricter AML/KYC regulations like the Corporate Transparency Act. Legacy solutions lack integrated underwriting intelligence for 700M+ SMB profiles.
Crosswalking Unifies 700M SMB Profiles
Worth consolidates pre-fill, decisioning engines, case management, continuous monitoring, and Worth Score™ into one platform. Its patent-pending Crosswalking Technology links disparate data sources for accurate entity resolution, outperforming KYB tools reliant on government records alone. Unlike Coris ($3.7M seed 2024) focused on merchant risk, Worth automates end-to-end workflows for fintechs and lenders.
As Sal Rehmetullah, Founder & CEO, stated:
"Institutions have relied on fragmented systems not built for speed, intelligence, or scale. That model is starting to break. Worth is building what comes next."
Fulcrum Backs Unicorn Founders' Return
Fulcrum Equity Partners leads the Series A, with Amex Ventures and seed investor TTV Capital participating. This mix signals growth capital for scaling post-$25M seed momentum. Investors validate the team's track record from building SMB fintech unicorns, positioning Worth for embedded finance expansion.
KYB Software Explodes 18% Annually
KYB compliance software grows from $230M in 2025 to $876M by 2033 at 18.2% CAGR. AiPrise raised $12.5M Series A in October 2025 for similar automation. Trends like perpetual KYB and AI agents favor Worth's real-time monitoring. Recent peer moves, including Middesk's Fast Company innovation award in March 2025, underscore space heating up.
Stax Unicorn Team Drives Scale
Founders Suneera Madhani and Sal Rehmetullah scaled Stax to a $1.1B private equity exit with $140M+ ARR in SMB payments. Jacques Fu, Chief AI Officer, founded AI unicorn Pete. Recent C-suite hires like CFO Keith Durden and CRO Christian Miller bolster go-to-market amid 63 employees.
C-Suite Hires Fuel Enterprise Push
Post-funding, Worth added CDO Craig Snodgrass, CTO Sethen Maleno, COO Blaine Dawson, and healthcare-focused NPI support. Customer Priority saw 44.3% application increases and sub-one-day SMB onboarding. Plans target payments, fintech, and healthcare scaling with agentic AI upgrades.