Vendelux, a New York-based event intelligence platform, has raised $50M in Series B funding led by Tribeca Venture Partners, bringing total funding to $71M. The platform helps B2B teams identify where buyers will attend among 250,000+ global events, pre-book qualified meetings via AI outreach, and attribute interactions to revenue in Salesforce or HubSpot. The capital will fund further AI development and product expansion.
Attribution Crisis Hits Event Budgets
B2B marketing teams face mounting pressure to prove ROI on in-person events. 86% of teams cannot attribute ROI to events with current tools, while 98% struggle to justify event spend to leadership. 90% of event-influenced deals go unattributed in CRM systems. The timing coincides with rising scrutiny as organizations allocate more than one-fourth of marketing budgets to events.
Platform Unifies Discovery, Outreach, Attribution
Vendelux addresses these gaps by combining event discovery across 250K+ events, AI-powered meeting booking, dynamic ICP segments, and native CRM integrations for revenue attribution. Unlike point solutions focused on registration or list buying, the platform pairs proprietary attendee intelligence with agents that book meetings and close the loop to pipeline. Customers such as Ramp, Glean, and McKesson report 3.5% positive response rates (2.5x industry average) and 2.3% meeting rates (6x industry).
"As digital channels saturate and AI automates email and paid outreach, B2B go-to-market is swinging back to in-person. It's a once-in-a-decade opportunity." — Leo de Luna, Partner at Tribeca Venture Partners
Tribeca Leads Strategic Growth Round
Tribeca Venture Partners led the round with participation from S3 Ventures, Pelion Venture Partners, HubSpot Ventures, FirstMark, and Cervin Ventures. FirstMark, which led the 2023 Series A, continued its support, signaling conviction in Vendelux's shift from data repository to AI-native decision engine. The investor mix combines growth capital with strategic expertise in SaaS and marketing technology.
Event Intelligence Category Emerges
The broader event management platform market stands at $50.36B in 2026 and is projected to reach $79.52B by 2030. Adjacent segments such as audience intelligence platforms are growing at 20.3% CAGR. Competitors include RainFocus with $104M total raised and Bizzabo with $194.5M total. Vendelux positions itself as the only AI-native platform covering data, filtering, execution, and attribution in one system.
Founders Bring Enterprise GTM Experience
Co-founders Alex Reynolds (CEO) and Stefan Deeran (COO) previously built an 8-figure ARR API partnerships business at Shutterstock. Their experience securing deals through in-person meetings with OpenAI and Google informed the platform's focus on qualified face-to-face interactions. The company has grown from bootstrapped origins in 2021 to 85 employees and 50,000+ marketing professionals using the platform.
Staff Expansion and AI Investment Ahead
With the new capital, Vendelux plans to roughly double its staff from 85 this year while deepening investment in AI products that connect marketers and event organizers. The company has already launched ChatVDX for natural-language campaign setup and Segments for reusable ICP targeting across events.