SetSale, a Charlotte-based AI-powered sales platform for residential HVAC contractors, has raised $2M in seed funding led by York IE. The platform automates dynamic multi-option quotes, handles pricing spreadsheets and AHRI matchups, and integrates with FSM tools like ServiceTitan. The capital will accelerate product development, distributor integrations, and vendor partnerships.
AI Quoting Wave Hits HVAC
The round comes amid surging investor interest in AI for HVAC sales. Rebar landed $14M Series A days earlier for AI-generated quotes targeting commercial suppliers. SetSale's residential focus and distributor connectivity position it to capture efficiency gains in a fragmented supply chain.
Manual Quotes Drain Contractor Time
Residential HVAC sales rely on fragmented workflows with manual pricebooks, disconnected vendor relationships, and static proposals. Contractors spend excessive time on spreadsheets and AHRI matchups, leading to lost opportunities and eroded margins. Current FSM tools like Housecall Pro offer basic quoting but lack HVAC-specific AI optimization.
Dynamic AI Quotes Boost Close Rates
SetSale generates interactive proposals 90% faster with 80% less time on creation and 30% higher close rates. It pulls real-time pricing, inventory, rebates, and financing into workflows, visualizing AHRI data for upsell confidence. Unlike general FSM platforms, SetSale's AI maximizes profitability through multi-option optimization tailored to HVAC.
As Assaf Weinberg, Co-Founder & CEO noted:
"Existing tools generate contractor proposals, but that is only one part of the equation…"
Strategic Investors Validate Supply Chain Play
York IE brings vertical SaaS expertise from home services like Alivo and Broadlume, with exits including Fastly's IPO. Strategic backers Palmetto and Finturf add clean energy and POS financing synergies, enabling seamless integrations. Matt Shapiro of York IE joins the board, signaling deep conviction in SetSale owning the HVAC data layer.
As Matt Shapiro noted:
"We believe the next great vertical software companies won't just digitize workflows-they'll own the data layer that connects an entire supply chain."
HVAC Software Scales to $5B
The HVAC software market stands at $3B in 2024, projected to reach $5B by 2033 at 6.1% CAGR. Broader FSM hits $6.14B with 10.7% growth. Incumbents like Housecall Pro ($174M raised) and Jobber ($200M+) dominate general tools, while niche players like NOSO Labs ($0.5M) and EDEN ($3.7M) test AI sales enablement.
HVAC Veterans Lead AI Charge
Co-Founder & CEO Assaf Weinberg scaled SaaS at Emporos and Raptor Maps, applying AI/ML to solar inspections. CRO Seth Ure trained thousands of HVAC contractors on sales at Gainer Partners and GoodLeap. CTO Aaron Heckmann delivered an acqui-hire exit with Sort after PayPal engineering stints, ensuring scalable AI delivery.
Event Blitz Fuels Expansion
Post-funding, SetSale hired VP of Sales Wright K. and Marketing Manager Jillian Noel. Co-Founder Seth Ure presented at Mingledorff's Dealer Meeting and targets ACCA Conference. Plans emphasize ERP integrations, AI pricing, and partnerships with distributors like Carrier West and Winsupply.