Segura, a Brazil-based AI platform connecting insurance brokers with insurers, has raised $8M in seed funding co-led by Andreessen Horowitz and Kaszek Ventures. The platform manages policies, quotes, sales, and renewals through tools like Helena AI assistant and WhatsApp integration. Free for brokers, it monetizes via insurer partnerships per sale. Funds will support engineering, carrier integrations, and Latin America expansion.
Insurtech Wave Hits Brazil Early
The round arrives amid renewed investor interest in Brazilian insurtech. Bliss raised $11M Series A on April 9, 2026, led by Kfund and Bradesco. Segura's focus on broker AI tools positions it to capture share in a broker-dominant market where 90%+ of sales occur through intermediaries.
Brokers Drown in Bureaucracy
Brazil's insurance market relies heavily on brokers for over 90% of distribution, yet manual processes bog them down with policy comparisons, renewals, and regulatory compliance via SUSEP data. Current tools lack AI-driven insights, forcing hours on repetitive tasks. Segura targets this gap with automated efficiency.
AI Copilot Transforms Broker Workflows
Helena AI interprets policies, explains clauses, and handles queries using official SUSEP and insurer data. Portal Segura offers 360-degree client profiles, alerts, and imports. Conversas integrates WhatsApp for real-time client chats with AI suggestions and human fallback, boosting productivity 2-3x per partnerships.
As founders Luís Alberto Nogueira and team noted:
"We started Segura because we believed two things. First: brokers will matter more in the AI era, not less. Insurance is a trust business, and trust doesn’t scale through bots — it scales through people."
WhatsApp Powers Human-AI Hybrid
Unlike US-focused FurtherAI with $30M raised or consumer plays like Azos at $25M Series C, Segura tailors for Latin America's WhatsApp-centric communication. Selected for Meta's WhatsApp AI Startups Hub, it powers 3,000 brokerages and partners with Swiss Re, Bradesco Seguros, and others.
Tier-1 VCs Bet on LatAm Brokers
Andreessen Horowitz brings global AI conviction, with exits like Coinbase and Airbnb. Kaszek, backers of Nubank IPO, dominate LatAm fintech. Angels like Assaf Wand of Hippo Insurance add insurtech expertise. This mix signals breakout potential for broker infrastructure.
Brazil Insurtech Scales Rapidly
The Brazil insurtech market stands at $175M in 2024, projected to reach $3.16B by 2033 at 33.56% CAGR per IMARC. SUSEP's Open Insurance rollout enables data sharing, fueling platforms like Segura.
Legacy players like Segfy and Quiver serve brokers but lack AI depth. Segura's $8M validates AI as the differentiator amid regulatory tailwinds.
Spun from Proven Insurtech
CEO Luís Alberto Nogueira led CyberLabs and co-founded Akad Seguros, underwriting $300M annually in commercial insurance. CTO Lucca Buffara brings AI expertise from insurance document automation. This repeat team from a scaled player brings domain edge.
LatAm Expansion Accelerates
With 3,000 brokerages onboard and major insurer ties, Segura plans engineering hires, more integrations, and regional rollout. Recent WhatsApp launch and Harvard/MIT events underscore momentum.