Reset, a US-based earned wage access platform, has raised $6 million in seed funding. The company embeds earned wage access directly into credit unions and community banks' apps and cards, offering no-fee daily income access, dynamic Earnings Balance, and automated cashflow budgeting. The capital will expand sales, product development, and deployments.
Credit Unions Anchor Strategic Round
The timing comes amid credit unions racing to embed financial wellness tools to retain deposits against neobanks. More than two-thirds of the round came from credit union customers including Georgia's Own, Chartway, VyStar, and InTouch. Reset's approach embeds EWA into partner-issued Visa cards to generate premium interchange revenue rather than transfer fees.
Paycheck Volatility Hits Workers
Seventy-seven percent of U.S. workers want EWA from their financial institution. Traditional solutions often charge $2-4 transfer fees or require employer integrations that bypass banks. Reset's model keeps funds within the credit union ecosystem, driving deposit growth without disrupting core systems.
Card-Embedded Access Differentiates
Reset integrates EWA into existing FI apps and cards with real-time decisioning based on income, balances, and bills. Cardholders deposit 27% more and maintain 36% higher balances while generating 20% more interchange revenue for institutions. This contrasts with competitors focused on employer payroll integrations or direct-to-consumer apps.
"These credit unions aren't just writing a check. They're making a decision about where they want to take their members." — Matt Dicou, CEO
Strategic Investors Validate Model
Curql led the round alongside the Bankers Helping Bankers Fund and participating credit unions. Curql manages a $360 million Fund II focused on credit union fintech. The backing signals strong product-market fit for Reset's white-label, card-linked solution.
EWA Market Expands Rapidly
The earned wage access market stands at $8.84 billion and is projected to reach $52 billion by 2032 at a 24.8% CAGR. Key drivers include rising gig economy participation and regulatory support for responsible alternatives to payday lending. Reset positions credit unions to capture this growth through embedded finance.
Hiring Signals Expansion Plans
The company is hiring for full-stack engineering roles focused on real-time decisioning and agentic AI, plus BizOps positions to support FI rollouts. Recent partnerships include CUSG for Michigan community institutions and selection for the Filene 2026 FiLab program.