Oro Labs Raises $100M Series C for AI Orchestration
Oro Labs, an AI-native procurement orchestration platform, has raised $100M in Series C funding led by Goldman Sachs Growth Equity and Brighton Park Capital. The platform coordinates people, processes, systems, and data for enterprises with complex procurement needs. The capital will accelerate product innovation, global go-to-market expansion, and customer success.
Agentic AI Funding Wave Builds
The round arrives amid surging investor interest in procurement AI. Lio raised $30M Series A on March 5, 2026, led by a16z for agentic procurement automation, while NationGraph secured $18M Series A in February 2026 for AI procurement intelligence per TechCrunch. Oro Labs' focus on governed agentic workflows differentiates it in this crowded space, powering compliance and risk management atop existing ERPs.
Procurement Fragmentation Drives Costs
Enterprises face fragmented systems slowing intake, supplier onboarding, and compliance. Supplier onboarding times exceed 30 days, while compliance checks take 36 hours manually. Oro Labs reports 75% reduction in onboarding time and cuts compliance checks to 6 minutes with 90% AI accuracy per Fortune. These inefficiencies cost firms millions in fraud and delays, with one Fortune 500 energy client handling 20M annual touchpoints.
Agentic Platform Unifies Workflows
Oro Labs built an orchestration layer integrating intake management, supplier lifecycle, and risk scoring with no-code AI agents. Unlike Zip's intake-to-procure focus or Tonkean's broader ops automation, Oro emphasizes procurement-native agentic AI supporting BYO LLMs and ISO 42001 certification for responsible AI. It achieves 100% policy compliance, 35%+ touchless transactions, and $10M+ saved in bank fraud prevention across 20+ enterprises.
No-Code Agents Scale Compliance
The platform's ORO AI enables custom agent builders for real-time fraud prevention and risk orchestration. Customers like Pfizer, Novartis, and Coca-Cola report 73% user satisfaction gains and NPS above 9. As Sudhir Bhojwani, CEO noted:
“Demand for procurement orchestration has skyrocketed because of one fundamental truth: procurement teams simply cannot continue to operate like they always have.”
This shift replaces rigid decision trees with dynamic AI, processing over $100B in spend for 2M+ users.
Strategic Investors Signal Scale
Goldman Sachs and Brighton Park lead with participation from Norwest, B Capital, XYZ Capital, and Felicis, bringing total funding to $160M. New board additions include Clare Greenan from Goldman Sachs and Mike Gregoire from Brighton Park. The investor mix validates Oro's 300% YoY revenue growth and 150% net retention as growth capital for enterprise expansion.
AI Procurement Market Expands Rapidly
Procurement software reached $7.51B in 2023, projected to hit $17.01B by 2032 at 9.5% CAGR per ResearchAndMarkets. AI in procurement TAM stands at $4.25B for 2026 with 28% CAGR. Competitors include Zip ($383M total), Tonkean ($83M), Airbase ($101M, acquired for $325M in 2024), and Procurify ($82M).
Ex-Ariba Trio Pioneers Category
Co-founders CEO Sudhir Bhojwani, Lalitha Rajagopalan, and CTO Yuan Tung hail from SAP Ariba leadership roles including CPO and product engineering. Their experience scaling procurement SaaS directly informs Oro's deep ERP integrations. Rajagopalan earned Inc. Magazine's 2026 Female Founders 500 spot, underscoring team credibility in enterprise procurement.
Global Expansion Accelerates Post-Funding
Oro plans product enhancements like AI Agent Builder expansions, GTM growth via new London office and hires like European VP from EY, and OPEN ecosystem partnerships with Deloitte and 45+ integrations including SAP and Coupa. Deployed in 100+ countries, it serves 15/25 top life sciences firms with 300% growth trajectory.