Muybridge, an Oslo-based developer of software-defined imaging platforms, has raised $16M in Series A funding led by Investinor, Fairpoint Capital, Idekapital, and RunwayFBU. The platform uses compact 4K sensor arrays and proprietary GPU processing to deliver real-time volumetric imaging, zero-latency virtual camera movements, and sensor fusion. The capital will scale commercial operations and support international expansion across Europe and the US.
Immersive Broadcasting Demand Accelerates
The timing aligns with rapid adoption of virtual production tools in live sports. Muybridge's software-defined approach replaces physical camera rigs with sensor arrays and AI reconstruction, enabling unlimited viewpoints without mechanical movement. This addresses broadcaster needs for cost-effective immersive content.
Physical Rigs Limit Production Scale
Traditional multi-camera setups and robotic trackers create high costs, clutter, and latency in live events. Sports leagues and broadcasters face constraints when trying to deliver new angles without extensive hardware. Muybridge's deployments already span European football leagues, US Open, ATP Tour, NBA, NHL, PGA Tour, rugby, and Premier Padel.
Software Replaces Mechanical Camera Systems
Muybridge builds a fully software-upgradeable platform with SDI/ST-2110/NDI compatibility and APIs for AI integration. It enables true 360° circular capture without stitching or latency. The system integrates with Viz Engine and Viz Mosart, using depth maps instead of green screens.
As the company stated in its announcement:
"We've been heads down building something we believe in deeply."
Nordic Investors Back Imaging Tech
The round was oversubscribed and led by state-backed Investinor alongside Fairpoint Capital, Idekapital, and RunwayFBU. All investors focus on Nordic technology companies with global scaling potential, signaling strong conviction in Muybridge's software-defined imaging for broadcast and emerging AI applications.
Virtual Production Market Expands Rapidly
The virtual production market stands at $3.39B in 2025 and is projected to reach $13.19B by 2035 at 14.5% CAGR per MarketsandMarkets. Broader sports broadcasting technology is forecast to grow from $71.57B in 2022 to $114.21B by 2030 according to Grand View Research. Volumetric video grows even faster at over 27% CAGR toward $20B+ by 2033.
Competitors like Pixotope, Zero Density, Disguise, and Mo-Sys focus on virtual production pipelines or hardware tracking. Muybridge differentiates through pure software camera replacement without heavy rigs.
Hiring Signals Commercial Push
With deployments proven on major stages, Muybridge is hiring HR, delivery, product marketing, and business development roles in Oslo plus remote positions for Europe and the US. The company plans national expansion through partnerships with broadcasters and integrators.