Jampack AI Raises $3.2M Seed for CPG Automation

Jampack AI, a New York City-based AI-native platform, has raised $3.2M in seed funding led by Maveron, with participation from Timber Grove Ventures and prominent angels. The company automates the entire wholesale order-to-cash lifecycle for consumer packaged goods (CPG) brands, handling purchase order processing from EDI, email, and marketplaces; AI-powered data extraction and system synchronization; logistics and freight management; and automated invoicing with ERP and accounting integrations. This eliminates manual spreadsheets and disconnected tools, enabling brands to scale wholesale operations seamlessly. The new capital will accelerate platform enhancements and customer onboarding.

CPG Wholesale Ops Funding Surges

The raise arrives as CPG brands shift focus to wholesale channels, which represent 7x the scale of e-commerce but remain hampered by legacy infrastructure. Investment in supply chain automation is picking up pace, with platforms targeting order management and logistics drawing capital to modernize fragmented workflows. Jampack's operator-style AI differentiates by integrating deeply with existing tools like NetSuite and spreadsheets, addressing the gap left by rigid EDI systems.

Legacy Systems Slow CPG Scaling

Wholesale distribution for CPG vastly outpaces e-commerce in volume—7x larger—yet most brands rely on manual processes, spreadsheets, and disjointed software for order-to-cash. This leads to errors, delays, and high costs: processing a purchase order can take hours of data entry, freight quoting requires multiple calls, and invoicing demands reconciliation across systems. Current solutions like traditional EDI are complex, expensive to implement, and fail to adapt to the diverse inputs of growing brands, bottlenecking expansion at scale.

AI Operator Handles End-to-End Workflow

Jampack AI builds a specialized 'operator' that ingests POs from any source, extracts data with zero manual entry (120x faster than traditional methods), syncs to ERPs, secures instant freight rates with 15-30% savings, and automates invoicing 30x faster. Unlike general-purpose AI tools, Jampack focuses on CPG-specific logistics and wholesale nuances, integrating natively with tools brands already use. Early customers report 50x faster order-to-cash cycles and 90% less manual work.

The platform already processes over $500M in annualized wholesale volume for brands including Fishwife, Immi, Sanzo, Ghia, Path Water, Bakeful, Cascade Mountain, FreeStyle, Montes, and White Leaf. This traction underscores its fit for scaling CPG operations where speed and accuracy drive margins.

Maveron Bets on Ops Transformation

Maveron, known for early bets on consumer brands like Allbirds and e.l.f. Beauty, leads the round alongside Timber Grove Ventures, signaling strong validation for Jampack's model. The investment blends growth capital with strategic support for CPG infrastructure plays, highlighting investor confidence in automating the overlooked wholesale backbone. This positions Jampack to capture share as brands prioritize B2B channels over direct-to-consumer.

Founders Prove CPG Growth Playbook

Co-founders Matteo and Rezi Tsulukidze bring battle-tested credentials. Matteo scaled N!CK'S, an ice cream brand, to $40M revenue in just 18 months through optimized ops and logistics. Rezi founded a medtech company partnering with the UK ambulance service, honing scalable system-building expertise. Their combined experience directly tackles CPG pain points, lending credibility to Jampack's rapid public launch and early traction just five months post-launch.

Wholesale Market Demands Modern Tools

CPG wholesale operations process billions in volume annually, yet lag in digitization compared to e-commerce. Jampack's metrics—90% manual reduction, up to 30% freight savings—reveal the efficiency gains possible with AI-native stacks. As competitors fragment around point solutions (EDI-only or logistics-only), integrated platforms like Jampack signal a market shift toward full-cycle automation, poised to unlock faster scaling for mid-market CPG brands.