Fleek Raises $25M Series B for Secondhand Wholesale AI

Fleek, a London-based B2B marketplace connecting vintage and secondhand clothing wholesalers with resellers and retailers, has raised $25 million in Series B funding. The platform offers buyer protection, transparent grading, quality control, and global shipping so resellers can source bulk inventory reliably. The capital will scale its AI grading system and expand supplier operations.

Supply Bottleneck Meets Regulatory Push

The timing aligns with surging demand for secondhand apparel outpacing supply. Thrilling raised $11.14 million in its Series A while Piktina secured $1 million in seed funding. Fleek addresses the gap by digitizing the upstream wholesale layer that consumer platforms rely on, using computer vision to grade and price garments from smartphone photos.

Manual Sorting Limits Scale

Global secondhand apparel reached $289 billion in 2026 and is projected to hit $393 billion by 2030. Twenty-four billion garments move through supply chains annually, yet sorting and grading remain manual across warehouses in Pakistan, India, and Dubai. This creates inconsistent quality, high fraud risk, and slow inventory turnover that prevents resellers from scaling reliably.

AI Grading Replaces Hand Inspection

Fleek built Fleek Sort, a vision-language model trained on four years of proprietary transaction data. The system identifies brands, defects, and predicted sell-through prices in seconds. Quality inspection centers in Karachi and Delhi catch counterfeits while buyer protection covers every order. This differs from traditional wholesalers that lack standardized grading or network effects.

"Supply is the biggest constraint in the industry." — Abhi Arora, co-founder

Burda Leads With Marketplace Expertise

Burda Principal Investments led the round with participation from eBay, Andreessen Horowitz, HV Capital, and Y Combinator. The investor mix signals conviction in infrastructure over pure consumer marketplaces. Total funding now stands at $45 million.

$200B Wholesale Segment Attracts Capital

The wholesale vintage B2B segment alone exceeds $200 billion annually. Regulatory mandates in the EU requiring separate textile collection and banning destruction of unsold inventory are increasing supply volume. Fleek's approach of combining marketplace liquidity with AI infrastructure targets the digitization bottleneck that has kept the $200 billion segment offline.

Platform Has Processed Millions of Items

Fleek has worked with over 10,000 resellers and retailers across 70 countries and moved 2.5 million items from 1,000-plus suppliers. It has diverted more than 9 million items from landfill since 2022. The company maintains offices in London, Bangalore, Karachi, and New York.