Firmable Raises $14M Series A for APAC Sales Intel
Firmable, a Melbourne-based AI-powered B2B sales intelligence platform, has raised $14M in Series A funding led by Airtree. The platform provides 3M+ verified ANZ companies and 25M+ contacts with AI buying signals including role changes, funding, and search intent. The capital will fuel US expansion, AI agent development, and sales data enhancements.
AI Sales Platforms Draw APAC Capital
The round follows Firmable's $9M seed from Airtree in 2024, doubling its post-money valuation to nearly $100M. It aligns with a sales intelligence market valued at $5.37B in 2026 growing to $12.45B by 2034 at 11.1% CAGR. Apollo.io has raised $251M total while Lusha secured $245M, but both lag in APAC data accuracy. Firmable targets this gap with localized ABN/NZBN mapping and real-time signals.
Outbound Sales Misses Regional Signals
B2B sales teams in APAC waste time on outdated contacts and poor timing, with global databases showing lower accuracy outside the US. Firmable's 1,000+ customers like Monday.com and DHL report 85-90% success rates reaching decision-makers, doubling call connects. Current solutions fail due to stale data and lack of intent signals like active company searches.
Buying Signals Replace Data Dumps
Firmable builds prospect lists via AI ICP search, monitors signals with AI agents, and enriches CRMs like Salesforce and HubSpot. Unlike ZoomInfo's US-centric intent data, Firmable emphasizes ANZ/APAC verification and search intent tracking launched in January 2026. This shifts sales from grunt work to precision outreach. Browser extensions enable LinkedIn enrichment on the fly.
Aconex Founders Scale Data Moat
As Airtree partner John Henderson noted:
"The AI sales tooling market is exploding, but most startups in the space have no defensible data moat. Firmable is one of very few companies globally that owns its own proprietary dataset and is building agents directly on top of it."
Airtree, with unicorns like Canva and Airwallex, led Firmable's seed and Series A, signaling conviction in APAC-to-global scaling.
Sales Intelligence Hits $12B Projection
The market expands from $5.37B in 2026 to $12.45B by 2034. Lead411 raised under $5M seed funding, trailing larger players. Firmable's ISO 27001 certification and 4.7/5 G2 rating position it as APAC's top localized database amid AI agent trends.
Aconex Alumni Drive Repeat Success
Co-founders Leigh Jasper (ex-Aconex CEO), Paul Perrett, and Karthik Venkatasubramanian built Aconex's massive capital projects database before its $1.6B Oracle acquisition in 2018. Karthik holds Aconex patents and led Oracle's Construction Intelligence Cloud. Their data expertise directly powers Firmable's 3M+ profiles.
US Entry Follows APAC Dominance
Firmable plans US market entry, AI sales agent rollout, and GTM hiring including SDRs and AEs. Recent launches like search intent and Cotiss case studies (doubled connects) support 1,000+ customers across eight APAC markets.