Definity, a Covington, Kentucky-based vendor-neutral end-to-end healthcare workforce platform, has raised $7M in Series A funding led by Accrete Health Partners. The platform streamlines the full labor management lifecycle, from applicant tracking to real-time analytics, optimizing internal and external labor for hospitals and health systems. The capital supports scaling amid partnerships with major health systems like Bon Secours Mercy Health.
WFM Market Grows to $2.72B
The funding arrives as the healthcare workforce management market reaches $2.72B in 2026, projected to expand at a 14.9% CAGR to $4.74B by 2030. ShiftMed has raised over $250M, while Nomad Health secured $241M. CareRev obtained $71M. Definity differentiates with its integration of ATS, VMS, and gig tools built specifically for health systems.
Labor Costs Hit 56% of Expenses
Labor accounts for 56% of hospital expenses, exacerbated by clinician shortages and fragmented systems. Health systems often juggle up to nine separate tools for staffing, leading to hidden internal capacity and reliance on costly agency labor. Predictive planning gaps drive premium spend on overtime and travelers.
Consolidating Nine Systems into One
Definity unifies applicant tracking, vendor management, gig workforce solutions, and predictive analytics into a single mobile-first platform. Unlike marketplace-focused competitors like ShiftMed or Nomad Health, which prioritize per diem matching, Definity emphasizes enterprise visibility and internal talent mobility for health systems. Real-time dashboards and dedicated account managers enable quick staffing decisions.
Vendor-Neutral Platform Unlocks Capacity
Built by healthcare leaders and co-designed with top systems, the platform boosts internal fill rates and reduces total labor spend. It addresses visibility challenges across permanent, contingent, and gig workers.
As Definity President Kris Cannon noted:
"Healthcare systems don’t just face a labor challenge — they face a visibility challenge."
This insider approach contrasts with generalist tools like WorkForce Software, acquired by ADP in 2024.
Strategic Health System Capital
Accrete Health Partners, the venture arm of Bon Secours Mercy Health, led the round, signaling validation from a major operator. Bon Secours Mercy Health CPO Allan Calonge joined the board, strengthening ties. The partnership underscores investor conviction in Definity's ability to transform labor management for operators facing real-world pressures.
As Allan Calonge stated:
"We believe Definity can be a transformational platform…"
Competitors Prove WFM ROI
QGenda's recent Forrester study showed users achieving 430% ROI and $22.3M in average labor savings. Workday and Oracle HCM dominate broader HCM, but lack Definity's healthcare-native gig integration. Market drivers include AI forecasting and post-pandemic agility needs.
Team Draws from Staffing Leaders
Leadership features domain experts from healthcare staffing firms like Prolink and Medical Solutions, with 5-15 years in VMS and vendor management. New CTO McKenzie Harper brings 20+ years from HCM SaaS leader Paycor, focusing on scalability and innovation. This complements operations and customer success roles for full lifecycle support.
Scaling with Major Partnerships
With deployments at some of the nation's largest health systems and a recent company-wide kickoff aligning on 2026 goals, Definity eyes team expansion and platform enhancements. The funding fuels growth in a market prioritizing cost control and internal optimization.