Create Wellness Raises $20M Series B

Create Wellness, a New York-based maker of premium creatine monohydrate supplements in gummy and electrolyte mix formats, has raised $20M in Series B funding led by ACG. The company pioneered NSF Certified for Sport creatine gummies, targeting athletes, women, and cognitive health seekers with convenient, tasty options. The capital will fund retail expansion, marketing, consumer education, and product innovation.

Gummy Creatine Rides Wellness Wave

The raise aligns with surging demand for convenient supplement formats. Women now represent 30% of GNC creatine sales, up from 18% in 2020 per Forbes. Create Wellness has sold over 250 million gummies, equivalent to 83 million servings per NutraIngredients. This positions the brand as the #1 creatine gummy at Target.

Powder Form Stifles Daily Adoption

Traditional creatine powder carries a stigma of poor taste and mixing hassle, limiting daily use despite benefits for strength, recovery, and brain health. Many avoid it due to grittiness and inconvenience, especially non-bodybuilders. Women over 40 and pregnant individuals often skip it amid misinformation. Current solutions lack enjoyable formats backed by rigorous certification.

NSF Gummies Unlock Everyday Use

Create Wellness delivers 5g creatine monohydrate per serving in craveable flavors like Sour Cherry and Blue Raspberry, NSF Certified for Sport and third-party tested. Partners with researchers like Dr. Darren Candow (160+ publications) emphasize benefits for all demographics. Unlike broader supplement lines, Create focuses solely on creatine excellence, USA-made at 99.9% purity.

Electrolytes Pair Boosts Hydration

The new Creatine + Electrolytes mix, launching at Target with flavors like Passionfruit, combines creatine, taurine, and electrolytes for recovery. This addresses hydration gaps in workouts, outperforming rivals in independent lab tests for creatine content per Athletech News. Gummies reverse the 'stigma' of unpalatable supps.

As co-founder Dan McCormick noted:

"We didn't see any brands treating creatine like a hero product."

CPG Giants Validate Retail Push

ACG leads with participation from Impact Capital (Mike Repole of Vitaminwater) and Unilever Ventures, signaling conviction in Create's CPG trajectory. Investors back scaling beyond DTC to chains like Target, Vitamin Shoppe, Sprouts, GNC, and Wegmans per NutraIngredients. Total raised hits $27.3M post-$5M Series A.

Sports Nutrition Scales to $138B

The sports nutrition market stands at $71.55B in 2025, projected to reach $138.48B by 2033 at 8.7% CAGR per Grand View Research. Creatine supplements command a $1.85B TAM growing at 11.4% CAGR per Research and Markets. Gummy formats explode amid cognitive and women's wellness trends.

Competitors like Legion Athletics offer similar gummies but with higher sugar and no NSF Sport certification. Bear Balanced provides sugar-free options at lower doses. Create differentiates via expert science and retail dominance.

DTC Veterans Drive 4x Growth

Co-founders Dan and Sienna McCormick bootstrapped from a NYC apartment. Dan scaled DTC brand Parade from $16M to $200M valuation in under two years as Head of Finance per LinkedIn research. Recent hires include execs from AG1 and Vital Proteins, fueling 4x YoY growth per Fitt Insider.

Retail Rollout Targets Mass Market

Funds enable nationwide expansion at Target and Sprouts, plus marketing to educate on creatine's universal benefits. New hires in growth marketing and creative ops support $30-40M spend planned for 2026. Innovation pipeline follows the electrolytes launch, aiming to make creatine daily for everyone.