Brami, a maker of high-protein Italian pasta using lupini beans and durum wheat, has raised $33 million in Series B funding led by VMG Partners. The two-ingredient products deliver 21 grams of protein and 9 grams of fiber per serving while maintaining traditional pasta texture. The capital will support expansion to more than 4,000 retail doors and strengthening of the lupini bean supply chain.
Retail Wins Fuel Protein Pasta Push
Brami's raise arrives as consumers shift toward functional pasta options. The company has secured placements at Costco, Whole Foods, Walmart, Target, and Kroger. VMG's focus on clean-ingredient food brands with strong retail traction aligns with Brami's recent national rollouts.
Clean Label Stands Out in Crowded Space
Shoppers face a growing selection of high-protein pastas, many relying on added isolates or single-legume bases. Brami's approach uses only durum wheat and whole lupini beans, bronze-cut in Italy with mountain spring water. This simplicity appeals to buyers avoiding processed additives while meeting demand for Mediterranean-style nutrition.
Supply Chain Investment Targets Scale
The funding round emphasizes regenerative farming partnerships for lupini beans. Production ties with Italy's La Molisana Spa and the Ferro family enable authentic bronze-cut methods. VMG Partner Wayne Wu highlighted the brand's potential.
"Brami has all the makings of becoming a transformational brand in a longstanding category."
Protein Fortified Market Expands Steadily
The protein-fortified noodles and pasta market reached $1.23 billion in 2025 and is projected to hit $1.86 billion by 2034 at a 4.7% CAGR, according to Research and Markets. Vegan pasta segments are expanding faster, creating room for clean-label entrants like Brami amid broader plant-based growth.
VMG Validates Growth-Stage Potential
VMG Partners brings experience with brands like KIND and Pirate's Booty. The firm took a board seat, signaling conviction in Brami's retail momentum and two-ingredient positioning. The investment supports national scaling after 440% sales growth reported in recent coverage.
Founder Story Anchors Long-Term Vision
Founder Aaron Gatti launched the brand after years selling lupini snacks in Brooklyn. The Series B marks a decade of building supply relationships and retail distribution, with new shapes like Cubetti launching at major chains.