Attention, a New York-based AI-native sales intelligence platform, has raised $30M in Series B funding led by RTP Global. The platform turns sales conversations into automated workflows by filling CRMs, scoring calls against frameworks like MEDDIC, sending follow-ups, coaching reps, and running AI agents that execute next steps. The capital will expand its autonomous action engine that ranks rep moves by revenue potential.
Gong Displacement Accelerates AI Shift
The timing comes amid a wave of enterprises seeking alternatives to legacy conversation intelligence tools. Gong.io raised $584M and reached a $7.25B valuation in 2021. Multiple Attention customers including Tracksuit, Engine, and Avoca have switched off Gong in favor of faster deployment and agentic automation. Attention's approach — building a closed-loop system where AI takes actions and learns from outcomes — addresses the gap between passive analytics and operational execution.
Passive Tools Create Revenue Friction
Sales teams lose hours each week on manual CRM updates, follow-up drafting, and coaching that relies on random call sampling. Legacy platforms record conversations but leave reps to translate insights into actions. This creates delays, errors, and lost institutional knowledge across handoffs. Attention's customers report concrete gains: Preply saw a 70% increase in close rates, Unify improved win rate by 40%, and Certificial reduced forecasting error from 15% to 5%.
Action Loop Replaces Passive Dashboards
Attention records calls across Zoom, Google Meet, and Teams, then deploys over 100 pre-built AI agents that auto-update CRMs, draft follow-ups, build custom scorecards, and forecast pipeline. Its Super Agent answers questions across CRM, calls, Slack, and Snowflake while executing tasks with human approval. Unlike point solutions that stop at transcription, Attention ties every action to measurable outcomes through a compounding context layer.
As Anis Bennaceur, co-founder and CEO, noted:
"Most software in this space watches the call and writes up what happened. We take the next best action, and because we take it, we can see what actually worked and didn't, and get smarter every time we do."
RTP Global Leads with Customer Angels
RTP Global led the round with participation from Aglaé Ventures, Eniac, Alven, and Linea Ventures. The round also included angel investments from Attention's own customers including Preply CEO Kirill Bigai, Pavilion CEO Sam Jacobs, and executives from Engine, Abridge, and Scale AI. This customer conviction signals strong product-market fit for the company's shift from observation to execution.
Revenue Intelligence Market Doubles by 2033
The revenue intelligence market is projected to grow from $3.83B in 2024 to $10.7B by 2033. Broader conversational AI and sales intelligence markets are expanding at 12-21% CAGR. Attention competes with Fireflies.ai ($19M raised, $1B valuation), Fathom (~$30M raised), Sybill ($14.4M raised), and Jiminny ($19M raised). The shift from passive transcription tools to agentic platforms that automate revenue workflows is driving capital into the category.
Strong Customer Traction Validates Model
Attention has reached 500+ customers including Abridge, BambooHR, Preply, and Scale AI. Revenue grew 4x year-over-year with 20M+ agent actions per month and average contract value up 10x over two years. The company maintains SOC 2 Type II, HIPAA, and GDPR compliance across 200+ integrations.